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経営らしんばん » から揚げの街、大分県中津市を訪問!
Home > 中国関連 > から揚げの街、大分県中津市を訪問!

から揚げの街、大分県中津市を訪問!

2009年6 月 25日

623日大分県中津市を福岡県のオーナー社長、学芸大学前店のオーナー社長、そして小職の3名で訪問した。「から揚げ持ち帰り専門店」の市場調査がその目的だ。

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中津市は人口7万人の街だが、数十店舗の「から揚げ持ち帰り専門店」がある。味付けは様々で塩味、しょうゆ味、歯ごたえのある食感のものなどだ。

 

特に人気のある、「むらかみ食堂」、都内にも進出している「大吉」、「もり山」、そして「から揚げふじや」などを訪問し、唐揚げの試食をした。「むらかみ食堂」のから揚げ定食は写真にあるようなシンプルな定食であった。800円とやや高価格帯であるが、他県からも大勢のファンが食べに来るという、薄口醤油味のから揚げが印象に残った。

 

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 中国人に合った味付けは何なのかをテーマに2日間のリサーチを終えた。在日の中国人を集め、消費者ニーズ調査を近日中に実施する予定である。上海での直営店の出店及び上海万博への出店の可否のため引き続き調査は続く。

 

2009625日)

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